Sarkodie lectures Ghanaian industry players on twitter

Ghanaian hip hop recording artist and entrepreneur from Tema, Michael Owusu Addo professionally known as Sarkodie took it upon himself after the Vodafone Ghana Music Awards brawl between Stonebwoy and Shatta Wale to schooled Ghanaian music industry players on how to balance the entertainment world and the cooperate.

I was not arrested – Stonebwoy

Sarkodie

See tweets below

And Hey Thank you SARKNATION 🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾🙏🏾❤️❤️❤️❤️❤️❤️

God bless us all and hopefully we make things better moving forward 🙏🏾

You will get what you put in trust me …

You do music so that’s your business… invest every penny back into it if you believe in you!!! That notion of “music is not a job.. what’s your real job” shouldn’t get to you …

You can’t cheat the game

NOW to my young ones coming up … I don’t know what your dreams are but this profession ain’t no joke … Set your priorities right to be able to position yourselves well to attract what you deserve

There’s a lot to be achieved when we merge

Big shouts @VodafoneGhana @MTNGhana @Kasaprekogh @StanChartGH and a whole lot more hopefully we make more magic together

I applaud all these companies collaborating with the industry 🙏🏾🙏🏾🙏🏾 Just that I think you guys should consider what’s involved

Study most realty shows on TV …. their life span is very short just cos they don’t have the power to spice it up and keep it interesting… most times it’s not their fault cos they have to do it anyways …

I believe in detailing so I turn to take on a lot but I’d rather choose that over trying to just get by and collapse what I’ve built in ages

In actual fact my industry is one of the most expensive industries you could find your self in and that’s if you really wanna do it well to the best of it

I rarely do “paid” product placement in my music videos, actually I think I did it just ones ( I stand to be corrected ) “Kasapreko”… and it’s just because most of these companies don’t wanna believe we ( at least myself ) spend that much on our work

It’s about time we merge these two worlds

I know companies are looking at value for money but sometimes I think they release funds based on perceptions ( and they have the right too ) but we need to change the narrative

From far just looking at VGMA , and since I’m doing concerts myself too, I know they need millions to achieve a certain standard… from security, artistes comfort ( which comes with a whole lot ) and more

I think standards are very important in brand positioning … but sometimes to attain certain standards takes a lot of funds … And it’s about time those who invest in the industry understand what it takes so they know the value

I felt for my brother George Quaye … He was running around each and every day trying to get sponsors on to support this years celebration but he wasn’t able to secure enough

They really wanted to go all out but last minute a lot of sponsors pulled out … Those who made promises , broke them so Charter house had to take pressure on themselves

We (my self and Charter house) had meetings on how we wanna celebrate this years VGMA and trust me they had a lot planned for this celebration!!! A lot of activations before the main event

A lot went on this years VGMA so I know how hard it was for them to pull this off …

I have mixed feelings on VGMA since I started Rapperholic cos I got to see what it takes to put up a show in Ghana … it’s crazy but I feel Ghana music Awards is way too big to miss the basics

When I sit in these corporate meetings I sense how sensitive it is for them to affiliate with the industry and I understand But that doesn’t stop us from working to make our relationship better

For a long time there’s been this gap between the corporate world and the entertainment industry and it’s been my dream that the two merge cos it’s very necessary!!!

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